> For the complete documentation index, see [llms.txt](https://guide.techfleet.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guide.techfleet.org/resources/brand-guide.md).

# Brand Guide

- [Brand Guide Introduction](https://guide.techfleet.org/resources/brand-guide/brand-guide-introduction.md): This is an introduction to the Tech Fleet Brand Guide
- [Brand Foundations](https://guide.techfleet.org/resources/brand-guide/brand-foundations.md): This page covers the basic high-level principles of the Tech Fleet Brand.
- [Design Principles](https://guide.techfleet.org/resources/brand-guide/brand-foundations/design-principles.md): On this page, learn about the values we portray in our brand.
- [Reading Level Standards](https://guide.techfleet.org/resources/brand-guide/brand-foundations/reading-level-standards.md): This page covers how writing for the Tech Fleet Brand should adhere to reading level requirements for full accessibility.
- [Accessibility Guidelines](https://guide.techfleet.org/resources/brand-guide/brand-foundations/accessibility-guidelines.md): Here's a page that outlines how you
- [Brand Identity](https://guide.techfleet.org/resources/brand-guide/brand-identity.md)
- [Brand Statements](https://guide.techfleet.org/resources/brand-guide/brand-identity/brand-statements.md): Our brand identity is the foundation of everything we do. It defines who we are, what we stand for, and why we exist.
- [Brand Personality](https://guide.techfleet.org/resources/brand-guide/brand-identity/brand-personality.md): This page covers Tech Fleet's Brand personality
- [Editorial Style Guide](https://guide.techfleet.org/resources/brand-guide/editorial-style-guide.md): This section covers how to write editorial style for the Tech Fleet Brand.
- [Voice and Tone](https://guide.techfleet.org/resources/brand-guide/editorial-style-guide/voice-and-tone.md): This section covers how to portray the proper voice and tone with the Tech Fleet Brand.
- [Editorial Writing](https://guide.techfleet.org/resources/brand-guide/editorial-style-guide/editorial-writing.md): This section covers the mechanics of how we write. It ensures our writing is clear, consistent, and respectful of all people.
- [Interface Copywriting](https://guide.techfleet.org/resources/brand-guide/editorial-style-guide/interface-copywriting.md): Because we build digital products and experiences, we need rules for how we write interface copy. Our UX content must meet WCAG 2.1 AA and WCAG 2.2 AA standards. Here are the guidelines.
- [Channel-Specific Guidelines](https://guide.techfleet.org/resources/brand-guide/editorial-style-guide/channel-specific-guidelines.md): Different platforms require different approaches, but our core identity remains the same. Use these guidelines to adapt our voice and visuals to specific channels.
- [Brand Visuals](https://guide.techfleet.org/resources/brand-guide/brand-visuals.md)
- [Color Palette](https://guide.techfleet.org/resources/brand-guide/brand-visuals/color-palette.md)
- [Grid and Spacing](https://guide.techfleet.org/resources/brand-guide/brand-visuals/grid-and-spacing.md)
- [Iconography](https://guide.techfleet.org/resources/brand-guide/brand-visuals/iconography.md)
- [Illustrations](https://guide.techfleet.org/resources/brand-guide/brand-visuals/illustrations.md)
- [Logo](https://guide.techfleet.org/resources/brand-guide/brand-visuals/logo.md)
- [Photography](https://guide.techfleet.org/resources/brand-guide/brand-visuals/photography.md): Our photography must reflect the reality of our community: universal, collaborative, and focused on growth.
- [Typography](https://guide.techfleet.org/resources/brand-guide/brand-visuals/typography.md)