🌎Brand Statements
Our brand identity is the foundation of everything we do. It defines who we are, what we stand for, and why we exist.
Core Identity
Mission Statement
Our mission is to build environments of empowered teams. We are building a world where everyone can lead through service, teams are empowered to make decisions together, and people grow together without judgment.
Vision Statement
We envision a world where we can work together with shared power and autonomy.
Core Values
Service
We work together to support our collective growth, learning, and sustainability as a community. Everyone plays a part. We amplify voices of those who have been unseen and unheard in the work world.
Responsibility
We are all responsible for the future of work tech. Anyone willing to put in the commitment and to come with a learner's mind is welcome to join. Service leadership is the heart of everything our community does.
Community
As a distributed organization, those we serve have power to shape our future. We all contribute to the plans, processes, and projects that make up Tech Fleet. Everyone has something to offer.
Continuous Improvement
We are constantly looking for ways to deliver more value to ourselves, our teams, our clients, and our community. We choose to look for opportunities to learn and grow, instead of seeing mistakes as failures.
Brand Positioning
Target Audiences
We serve four main audiences who want to learn a better way of working and leading:
Recent Graduates and Career Changers: People who face barriers to qualifying for new careers and are stuck in the experience trap. They need real-world practice to build skills and portfolios.
Senior Contributors: Experienced professionals who want to grow into leadership positions. They want to make a bigger impact and contribute to the development of emerging talent.
Middle Managers: Current people managers who aim to strengthen their leadership abilities. They need to learn how to lead diverse, distributed teams in modern work environments.
Executives: Executive leaders who recognize the need for leadership at all levels. They want to grow as leaders and create cultures of empowered teams in their organizations.
Positioning Statements
For recent graduates and career changers who face barriers to qualifying for new careers, Tech Fleet is a nonprofit workforce readiness platform that bridges the experience gap through real teamwork and collective decision making with real-world results. Unlike theory-based academic programs or passive online courses, Tech Fleet provides spaces to grow in practical leadership skills through inclusive, team-based learning.
For experienced professionals who want to remain relevant for their entire career, Tech Fleet is a leadership development platform that enables senior professionals to grow in leadership and contribute to the development of emerging tech talent. Unlike consulting or traditional volunteer programs, Tech Fleet provides structured paths to developing as a leader through real team-based collaboration and collective decision making.
The Problem We Solve
The world of work is leaving people behind. Many entry-level jobs ask for three to five years of experience, creating an "experience trap." At the same time, the skills companies want are changing. Human-centered skills like teamwork and communication are in high demand, but traditional leadership training is outdated and authoritarian. Furthermore, people from historically excluded backgrounds face massive barriers to leadership.
Our Unique Value Proposition
Tech Fleet is a nonprofit workforce development organization that bridges the experience gap through real teamwork and collective decision making. We provide hands-on, practice-based learning through real teamwork, real practice, and real clients. We remove barriers to leadership development for historically excluded groups while teaching service leadership and empowered team principles.
Brand Promise
We promise to provide a lifelong system for learning, practicing, and growing as a service leader. We promise to offer real-world experience, human-centered skills, professional networks, and career advancement in a safe, inclusive environment.
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