> For the complete documentation index, see [llms.txt](https://guide.techfleet.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guide.techfleet.org/resources/brand-guide/brand-visuals/photography.md).

# Photography

## Example

<figure><img src="/files/ObJ2COGbY613mJ9dxyOw" alt=""><figcaption></figcaption></figure>

## Photography Specifications:

* Subject Matter: Show real people engaged in real work. We prefer candid shots of collaboration (e.g., looking at a screen together, talking in a group) over posed shots of people staring directly into the camera.
* Saturation: Photography can be in black and white or full color.&#x20;
* Lighting: Prefer natural, bright lighting. Avoid dark, moody, or heavily artificial studio lighting.
* Composition: Keep compositions clean and minimalist. Ensure the subject is the clear focal point and the background is not distracting.
* All kinds of identities and backgrounds: Imagery must reflect the universality of the world we are building. Ensure representation across race, gender, age, and ability without tokenizing.
* Treatments: Do not use heavy color overlays, extreme filters, or duotones. Keep the colors natural and authentic.


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