✍️UX Writer Role
The UX writer crafts the perfect, most user-friendly message based on what users need in products and services.
Last updated
The UX writer crafts the perfect, most user-friendly message based on what users need in products and services.
Last updated
The UX writer builds a successful user experience through content. They get user needs and behavior from research, and craft messaging throughout the experience that aligns with them. Content can be illustrative or text-driven, auditory or visual.
You like writing in plain language and in concise communication
You like researching what people need / desire and crafting experiences around it
You like building information structures that are easy for people to find, explore, and digest
With the Client - present writing solutions and validate them; collect data and feedback for direction of the work
With Development - deliver and communicate writing / content specs
With Research - get information about user research insights to inform design decisions; participate in team UX research; work with research to build usability and evaluative testing of your content
With Design - compile style guides and content details for designs; participate in UX workshops
With the Product Strategy - consult about the priority of UX writing action items in the roadmap
With the Project Lead - consult about the direction of the project's plans; get support
Collaborating with the design, product strategy, and research teams to gain in-depth knowledge of all customer needs and turn them into content strategy
Creating specifications and content appropriate for the brand's customer personas
Strategizing content pillars and sub-pillars within the product and within the project’s web presence
Ensure all content is optimized for search engines and meets SEO best practices
Overseeing writing style and tone for all content on the product and marketing
Developing content guidelines for style as well as tone and voice of all content, and ensuring that they are followed
Developing editorial strategy, so content is consistent across all delivery platforms
Ensuring that content strategy meets business objectives
Strategizing and improving content delivery and promotion
Analyzing content marketing strategy to evaluate whether it's working or not
Collaborating with the design, product strategy, and research teams to gain in-depth knowledge of all customer needs and help the leads turn them into content strategy
Helping create specifications and content appropriate for the brand's customer personas
Helping strategize content pillars and sub-pillars within the product and within the project’s web presence
Helping ensure that all content is optimized for search engines and meets SEO best practices
Writing alt-text and metadata as needed for the project
Developing content guidelines for style as well as tone and voice of all content, and ensure that they are followed
Assist in developing the editorial strategy, so content is consistent across all delivery platforms
Writing and editing clear, concise, and consistent content for interface elements such as buttons, labels, error messages, and help text
Ensuring that all content is optimized for accessibility and meets usability guidelines
Creating and maintaining style guides and content patterns
Ability to create direction in uncertainty and explore business problems without direct guidance
Ability to collaborate with other teams to create target audience profiles
Ability to learn the priorities and content needs of the target market
Ability to create and manage social media campaigns
Experience with content management systems
Strong understanding of SEO best practices
Ability to build strategic partnerships
Good analytical abilities to spot patterns and trends in content marketing data
Excellent copywriting skills
Content outline
Copywriting docs
Content inventory
Information architecture
Brand identity
Editorial style guide
UX Writer
Content Strategist
Technical Writer